On November 6th, 2013, one of the most unique bodybuilder pioneers ever to live Dan Lurie passed away after a long and prosperous life at the age of 90.
Dan was born on April 1st 1923….somewhat of a telling tale of the kind of jokester that he was since that date is of course April Fools Day. He was a top bodybuilder in the 1940?s winning the Most Muscular Award 3 times in a row. From that time, he encountered a young Joe Weider who wanted to sell his barbells in the United States and struck up a relationship with him to market the Dan Lurie Barbell Company in his magazine “Your Physique”. Somewhere over the years, Weider and Lurie had some disagreement and as a result they were bitter rivals over the next 50 years in competing bodybuilding federations, supplements, magazines etc. While Weider eventually got the upper hand business-wise, he never won the battle simply because Dan Lurie was a more successful bodybuilder and overall trainer to athletes…..nothing against Joe but you never saw Dan Lurie glue a picture of his head onto another bodybuilder’s physique.
A good friend of mine recently wrote an article recently about how to become a sponsored athlete in a fitness based company and while it was a good article and a change of pace from the general standard at the website it was posted, there were a few things missing that athletes will need to consider and utilize in order to achieve this most sought after position.